Advoc8 — Curated Buy Pop-Up

A three-day gifting pop-up at Union Market in Washington, DC, created to launch Advoc8's new premium corporate gifting business. We transformed the space into a Nordic winter wonderland, complete with snow, specialty cocktails and a vintage photo moment, with a curated display of products available to order at the heart of the experience.

FormatThree-day retail pop-up
VenueUnion Market, Washington, DC
Year2017
RoleOwned — Concept • Experience design • Delivery

Guests posing in Santa hats at the vintage photo moment during the Curated Buy pop-up — Vintage photo moment — a shareable set piece built into the pop-up floor, Union Market DC.

Guests enjoying the vintage photo moment props at the Curated Buy pop-up — Photo moment in action — guests leaning into the Nordic winter wonderland theme.

Gobo projection — brand launch cues carried through every surface of the space.

Framed Curated Buy thank-you card displaying product photography and pop-up dates — Thank-you signage — the curated product display carried through to take-home detail.

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