CNN & Great Big Story at SXSW

At SXSW 2018, CNN extended its 'Facts First' apple-and-banana campaign into a street-level moment: an apple cart outside the venue handed out free apples branded with CNN logo stickers, turning a news message into a tactile, photo-friendly experience.

A second activation brought Great Big Story stories to life. Guests browsed each story on nearby tablets, then stepped into the worlds themselves — from a claw-machine illusion and a neon-lit poisonous garden in England to an infinity room of mirrors and light.

EventSXSW
LocationAustin, Texas
Year2018
RoleCo-led concept and production

CNN 'Facts First' apple cart handing out branded apples at SXSW — Facts First apple cart — CNN's campaign message turned into a street-level, shareable activation at SXSW.

Guests inside the neon-lit Great Big Story infinity room at SXSW — Great Big Story infinity room — editorial stories made physical, from screen to immersive experience.

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