08 / 2023

Times Square, New York · Owned — Negotiation • Media buy • Creative concept • Audits

Times Square Takeover

I use OOH as an extension of the event strategy, placing bold creative around key industry moments and locations where the right audience is already paying attention. The goal is to amplify the moment, build brand presence and make a targeted media buy feel much bigger — including a Times Square takeover in 2023, timed around our sponsorship of the Reuters symposium at the Times Square Marriott.

Impressions~4 million
LocationTimes Square, New York
Year2023
RoleOwned — Negotiation • Media buy • Creative concept • Audits

Kraken branding lighting up a Times Square tower screen at night — Times Square tower takeover — full-screen brand presence timed to the Reuters symposium next door.

Crowds in Times Square beneath Kraken screens reading 'switch to your utility' — Street level — creative sequenced across neighboring screens to make the buy feel far bigger.

Kraken screens across Times Square buildings in daylight — Daylight coverage — multiple placements audited across the day for share of eye.

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